2 - D. Fried: Business Card

I tried to give my business card a simplicity of function as well as a playful aspect of being able to flip the card upside down and still get the same information. I played with the idea of grouping through two different means: similarity of color and proximity. The idea is that the proximity between one set of contact info and the first or last name (such as "dylan" and the black contact info) would be perceived together because of their orientation and proximity, while at the same time "dylan" would be associated with the contact info of the same orange color.

The card is shown here with both possible orientations.